What We Do
Your 1-Stop source for full-funnel marketing solutions!
Our Audience
There are many macro trends in the technology industry. One of those trends is highlighted in a recent survey of the marketing, finance, human resources, customer service and supply chain functions which found that nearly fifty percent of technology purchasing power has moved to executives outside of IT.
This has less to do with IT budgets being reallocated to the line of business than with non-IT business leaders transferring investments from labor and traditional services to new technology tools and technology-enabled services.
We are here to support this transition by enabling our clients to connect with today’s modern technology buyer – the business user. In addition to having an IT audience of 9.5 million worldwide, we also have an engaged non-IT audience of 6 million marketing, finance, hr, customer service, field service, sales and operations professionals that actively engage with us in conversation every month.
WHO WE ARE
GDP is a group of marketing professionals with 70 years collective experience in the B2B demand generation industry. Our global presence enables us to leverage a wide footprint of insights, strategies and trends from a variety of partners and initiatives to deliver superior ROI to our technology clients.
Our team has driven over $6 billion in pipeline revenue for global technology clients in the past 15 years, and we know what it takes to turn marketers into winners in their organizations. Our job is to make your job easier.